Dear girls, today we will talk openly about one word that will arouse hopeful expectations in some and a tinge of dread in others: investing. You may have also sometimes thought that it is only for men in suits who profitably trade in oil, while we take care of our family, health and running the household. But: Times are changing. And we are changing with them.

Investing: A New Domain Where Women Excel (And You Can Too!)

Ladies, let’s face it – how many times have you heard that finance and investing is a “man’s world”? Forget those fairy tales from the last century! The latest data from 2024 shows a fascinating trend: women are not only entering the world of investing, but they are often excelling at it over their male counterparts!

While one in five Czech households has no savings (that's the bad news), more and more women are realizing that their money in a savings account is like ice cream in the summer – slowly but surely melting due to inflation. And that's why they're taking the reins into their own hands.

We don't have to play the wolves of Wall Street! Instead of risky bets, we choose thoughtful long-term strategies, prefer passive investing through funds and - most importantly - we don't burden ourselves with the need to beat anyone. And the results? The statistics speak in our favor!

The difference between what we earn and what we receive in retirement is huge!

Don’t put off financial independence until “when I have time” or “when I understand everything.” Retirement is not a certainty, and relying solely on a partner is like building a house without a foundation. The sooner you start, the more time your money will have to work for you.

Remember: Being cautious is not the same as being passive. We, women 50+, have life experiences that are priceless when it comes to investing. So let's show the world (and our wallets) that we're taking control in this century!

For me, investing is not gambling or trying to get rich overnight. It is a way to build freedom, self-sufficiency and inner peaceBecause knowing that I can take care of myself in 10 years makes me sleep better.

I started with ETFs (because they are simple and time-tested), later I added stocks in the technology, AI and sustainability sectors. Why? Because I believe in the future. And I believe that Money has a direction – and it's up to us where we send it.

I often come across sentences like: "That's difficult for me." Or: "Nobody ever taught me that." And that's exactly it. Nobody was taught this in school – and we women especially. Financial literacy was not our domain, but that is no longer the case.

Investing today is not about the stock market, black phones and flashing boards. Today, all you need is a mobile phone, a little courage and a desire to learn something new. And what is most important? Start. Even if only with a small amount.

• Get started with ETFs – diversified, simple and long-term stable
• Invest regularly – even if it was 500 CZK per month
• Follow trends – AI, sustainability, water, technology
• Use proven platforms (XTB, Trading212, eTORO….)
• Believe in yourself. Because A wallet in your hand means power.

Write in your diary: "Investing is my form of self-love."
Because every crown you put aside is a vote for your future.

So, ladies? We're not waiting for "more". We're starting now.